Savage X Fenty Retail Rollout

A multi-city retail rollout for Savage X Fenty — brand-standard store build-outs delivered across Las Vegas, Atlanta, New York, Los Angeles, and Houston.

Savage X Fenty's retail expansion put the same brand experience into very different buildings and markets. Penult delivered Savage X Fenty store build-outs across Las Vegas, Atlanta, New York, Los Angeles, and Houston — repeating brand standards, specialty lighting, feature displays, and finish quality while adapting to each mall, landlord, and set of existing conditions.

Scope of work

• Multi-city retail store build-outs to Savage X Fenty brand standards
• Las Vegas, Atlanta, New York, Los Angeles, and Houston locations
• Specialty lighting, feature displays, and premium finishes
• Landlord and mall coordination across markets
• Repeatable rollout process and schedule control
• Punch, turnover, and opening readiness per location

Project constraints

• Consistent brand standards across different buildings and markets
• Multiple landlords, malls, and jurisdictions
• Store-opening dates and merchandising timelines
• Existing-conditions variation site to site

Each location was delivered to the brand's standard through a repeatable rollout approach, holding finish quality and store-opening dates consistent across markets.

Market: Retail / Multi-Site Rollout · Region: National · Role: General Contractor